Winehub’s Tock integration allows you to sync customer reservation data directly into Winehub. This provides powerful segmentation and automated communication based on actual bookings, ideal for offering incentives, follow-up emails, and tailored product promotions based on visit data.

Connecting Tock to Winehub

1. Navigate to Settings > Third Party Integrations > Tock.

2. Enter your Tock API Key and Tock Scope, which can be found in your Tock account settings.
   

3. Enter your Tock Page URL—this is the public reservation link where customers can book directly via Tock. It powers the Book A Reservation button within the Winehub customer portal.

4. Click Save Settings. This begins the sync of reservation data.
   

Reservation Dashboard

Once connected, the Tock dashboard (Winehub > Administration > Reservations) displays a real-time overview of your reservations and associated revenue. You can view booking activity and earnings by date, helping you evaluate performance across time periods.

Embed Tock Widget into Shopify

This process involves adjusting liquid code in your Shopify theme. If you are not confident with this, we highly recommend engaging a web developer or agency to help you.

1. Create the Widget in Tock
   Log in to your Tock Dashboard and navigate to the Control Panel settings.
   Locate the section to create a Widget for embedding.
   Follow the interface prompts to customise the appearance and content of your widget.

   
   
   

2. Copy the Widget Code
   Once configured, Tock will generate two parts:

   • A JavaScript snippet

   • An HTML placement block

   These together form the widget code needed for your Shopify store.

   
   
   

3. Create a New Section in Shopify
   In your Shopify Admin, go to Online Store > Themes > Edit Code.
   Under Sections, create a new file called tockembed.liquid.
   Paste the full widget code (JavaScript + HTML) into this new section.

   
   
   

4. Insert the Section into Your Page Template
   Open your homepage or desired page template (e.g. templates/index.json) and locate the “order” key.
   Add the new section reference, like "tockembed", into the desired place in the array to control widget placement.

   
   
   

5. Save and Preview
   Save all changes. The Tock widget should now appear live on your store in the chosen location, styled as per your widget settings.

   
   

You can place the widget above or below existing sections like Featured Collections—wherever it makes most sense in your page layout.

Managing Nominated Products and Emails

Winehub’s Nominated Product feature is a unique customer engagement tool that turns bookings into sales before the guest arrives.

What is a Nominated Product?
A nominated product allows your customers to choose a preferred item—typically a bottle of wine—to receive a discount on, ahead of their reservation. This is communicated via a personalised email, inviting them to select a wine they’d like to try or purchase during their visit.

Why Use It?

1. Increases pre-arrival engagement
   
2. Drives same-day and post-visit wine purchases
   
3. Provides valuable product preference data
   
4. Creates a clear link between reservation and purchase behaviour
   

Configuration

1. Navigate to Tock Settings in Winehub to enable the nominated product option.

2. Specify:

   • The number of products a customer may nominate

   • The discount value to apply to those products

Nominated Product Emails

• Use the Nominated Email Sending function to manually trigger emails to all customers with upcoming reservations.

• Emails prompt customers to choose their nominated product via a date-based selector.
  

Reminder Days
Set automated reminders before the reservation date. You can add multiple reminder windows (e.g., 5 days, 2 days) to ensure the nomination is made.

Nominated Email Tracker
Track every nominated email sent and see which customers have selected a product. If no emails have been sent yet, this view will appear empty.

Administration Tools

In Administration > Reservations, you can:

• View synced reservation data.

• Send bulk or individual emails to customers with bookings in selected date ranges.

• Track which customers have received nominated product emails.

Customer Segments for Reservations

Create dynamic segments for customers who’ve booked within a set timeframe.

1. Go to Customers > Segments.

2. Filter by Experience Type or other attributes.

3. Save and name your segment for targeted campaigns.

Best Practices

• Automate Segmentation: Use Winehub’s dynamic segmentation to identify your most valuable reservation customers.

• Boost Conversion: Pair Tock reservations with perks, like discounts or exclusive access to events.

• Personalise Communications: Trigger Klaviyo flows for post-visit thank you emails or product suggestions.