Action Email Events
Automated Email Events
Winehub automated emails are dispatched automatically based on their associated event. The system manages the processing of these events, and the template contents of each email can be customised by you (Settings > Action Email Tempates). There are seven action email categories. Club, Loyalty, Referral, Allocation, Exclusive Products, Reservations & Winback. Each individual email and each email category can be turned on or off at any time independent of the mail email system status.
Wine Club Emails
| Email Template | When It Occurs |
|---|---|
| Welcome Email | When a new subscription is created. |
| Welcome Email (General Subscriptions) | When a general subscription is created. |
| Rebill Attempt Failed | When a payment attempt for a subscription rebill fails. |
| Rebill Limit Reached | When the maximum number of rebill attempts has been reached without a successful payment. |
| Pause | When a subscription is paused. |
| Resume | When a paused subscription is resumed. |
| Cancel | When a subscription is cancelled by the customer. Admins have the option to notify when cancelling a subscription. |
| Product Changed | When a product in the subscription is swapped for another product. |
| Rebill Date Swapped | When the next payment/rebill date for a subscription is changed. |
| Rebilling Changed | When the rebill frequency for a subscription is updated. |
| Close to Shipment | When a subscription shipment date is approaching (e.g., a reminder 2,5 days before shipping). |
| Close to Seasonal Shipment | When a seasonal subscription reaches its renewal date. Only applies to seasons using default shipments otherwise the standard template is used. |
| Bulk Product Swap | When multiple subscriptions are updated to swap one product for another in bulk and notify customer is selected. |
Tenure Benefit Unlocked | When a user achieves a tenure-based reward. |
If the close to shipment Number of days before shipment field is left blank the email will not trigger.
Referral Emails
Email Template When It Occurs New Shareable Referral Code When a new referral code is generated and shared with the user. WhatsApp/Twitter/Email Sharing Message When a user shares their referral code via WhatsApp, Twitter, or Email. New Referral Reward Discount When a referral reward discount is earned by the user. Referral Reward Discount Reminder When the user is reminded to use their referral reward discount.
| Email Template | When It Occurs |
|---|---|
| New Shareable Referral Code | When a new referral code is generated and shared with the user. |
| WhatsApp/Twitter/Email Sharing Message | When a user shares their referral code via WhatsApp, Twitter, or Email. |
| New Referral Reward Discount | When a referral reward discount is earned by the user. |
| Referral Reward Discount Reminder | When the user is reminded to use their referral reward discount. |
Loyalty Tier Emails
| Email Template | When It Occurs |
|---|---|
| Welcome Notification | When a user is added to a new loyalty tier. |
| Near Upgrade | When a user is close to meeting the criteria for upgrading to the next loyalty tier. |
| Near Purchase-Based Upgrade | When a user is close to upgrading to the next tier based specifically on purchase activity. |
| Near Lifetime Upgrade | When a user is close to qualifying for a lifetime membership upgrade. |
| Near Downgrade | When a user is close to being downgraded to a lower loyalty tier. |
| Near Purchase-Based Downgrade | When a user is close to being downgraded due to insufficient purchase activity. |
| Exit Notification | When a user exits or is removed from a loyalty tier. |
| Deleted Notification | When a loyalty tier is deleted, or a user’s loyalty benefits are entirely removed. |
Allocation Emails
| Email Template | When It Occurs |
|---|---|
| Notification | When an allocation is created, assigned, or updated, and the user is notified. |
| Reminder | When a user is reminded about a pending allocation. |
| Extension | When the duration or deadline of an allocation is extended. |
| Revoked | When an allocation is revoked or withdrawn from the user. |
| Cancelled | When an allocation is cancelled before or during its active period. |
Exclusive Product Emails
| Email Template | When It Occurs |
|---|---|
| New Exclusive Product | When a new exclusive product is offered to a customer. |
| Exclusive Product Reminder | When a user is reminded about an exclusive product they can access. |
Learn more about Exclusive Products
Reservation Emails (Tock integration only)
| Email Template | When It Occurs |
|---|---|
| Nominate Product | When a customer makes a reservation via Tock. |
| Nominate Page Template | When a customer is selecting a nominated product. |
Learn more about Nominated Products & Emails
Winback Flow
| Email Template | When It Occurs |
|---|---|
| Skipped Shipments | When a winback flow has been triggered by an Admin. |
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