Understanding Metafields

Understanding Metafields

A metafield in Shopify is like a custom data field that you can use to store additional information about your products, orders, customers, or other parts of your store. It’s a way to add extra details that Shopify doesn’t include off the shelf. Winehub comes with over 30 of these metafields by default (eg. Vintage, Region, Alcohol %, PH etc). These fields are optional but are very useful for displaying rich product information on your product pages, for generating detailed analytics about sales, and creating highly-targeted preference-based segments of your customers for marketing.

Winehub Metafields

Geographical and Identity Details:
  1. Region, Country, Subregion: Strings (max 50-255 characters).
  2. Wine Name, Brand, Sub-Brand: Optional strings (max 255 characters).
Production Details:
  1. Vintage, Alcohol, pH, Acidity: Strings (max 20 characters).
  2. Residual Sugar, Sulfites Added: Optional strings (max 255 characters).
  3. Harvest/Bottling Dates: Optional date fields (start and end).
  4. Winemaker: String (max 255 characters).
  5. Growing Conditions, Winemaking Notes, Farming Method: Optional text fields.
  6. Closure type, botanicals, standard drinks, nutritional information (all string max length 255)
Sensory Characteristics:
  1. Eyes, Nose, Mouth, Body, Taste: Optional text fields.
  2. Serving Temperature: String (max 20 characters).
Varietal Composition:
  1. Variety Percentages (1-6): Optional strings (max 6 characters).
  2. Variety Grapes (1-6): Optional strings (max 255 characters).
Categorisation:
  1. Product Type: Optional string (max 30 characters).
  2. Ageing Process: Optional text field.

Adding Metafields to your website

You can use metafields to enrich your website product pages. Learn how to add metafields to your website theme.

Best Practise with Metafields

Using Winehub metafields is totally optional. However, we suggest loading the following fields for all alcohol products in order to get the most out of Winehub;
  1. Winehub Type
  2. Product Type
  3. Varietals
  4. Country of Origin
  5. Region
  6. Sub Region
The metafields above are use to drive functionality, dashboards, reporting and segmentation throughout the app. The remaining metafields are 'informational' and are mainly used to display additional information on the front end of your website. Whichever metafields you choose to use for your business, it's important to load them consistently for all products.

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