Loyalty Tier Perks

Loyalty Tier Perks

Just like in wine clubs, you can assign specific member perks or benefits based on which loyalty tier a customer falls into.
Notes
Tier perks apply only after entering the tier. Eg. If a customer must spend $100 to enter the bronze tier which has a 5% discount and they make an order of $150, this order itself will not have the discount applied but the subsequent orders will. In other words, the calculation to grant tier access occurs post the qualifying order not pre order.

Fixed Amount Off

  1. Offers a fixed discount amount on eligible orders.
  2. You can specify a minimum order value for the discount to apply, ensuring it encourages larger purchases.

Free Shipping

  1. Removes shipping costs for orders that meet a specified minimum value.
  2. This perk is a popular way to drive higher cart values while offering clear value to members.

Free Product

  1. Allows you to reward members with a free product.
  2. Configuration options include:
    1. Product Selection: Choose an existing product to offer for free.
    2. Order Requirements: Define how many orders must be shipped before the free product is added.
    3. Spend Threshold: Set the minimum order value required for the free product perk to count.
    4. Repeatable Option: Enable the perk to repeat, allowing customers to receive the free product multiple times under the specified conditions.
Idea
In certain regions it is not permitted to provide alcohol for free as an incentive to purchase. As such, you can activate a setting in General Settings > Discounts to apply a token 0.01 charge for 'free products'. Read more.

Tier Credit

  1. Provides milestone spending rewards as bonus credit toward the next tier upgrade. Eg. Spend $250 to receive $10 towards your next tier upgrade.
  2. This encourages continued spending by rewarding progress toward loyalty goals.

Custom Perks

Custom perks are a versatile feature designed to provide unique, personalised benefits to customers in a specific tier. They can be used in two primary ways:

1. Free Text Descriptions
Ideal for non-monetary perks such as:
  1. “Free tasting in the cellar door.”
  2. “Pre-release tickets for winery events.”
2. Unique Discount Codes (Optional)
Custom perks can also be used to generate a discount code tied to a specific product variant. This allows you to offer:
  1. Fixed-value discounts (e.g., $10 off a bottle).
  2. Free products (e.g., a complimentary wine glass).
Configuration Details:
  1. Single Variant Compatibility: The discount code applies only to the selected product variant.
  2. Generated Upon Entry: A discount code is created when the customer enters the tier and it then becomes available in their customer portal.
  3. Automatic Updates: If the customer remains in the tier, the code updates automatically at the end of each period (monthly, yearly, or lifetime) to reflect the latest settings for quantity, value, and duration.
  4. Product Deletion Handling: If the selected product is deleted, you must update the perk with a new product.

Info
If a customer exits the tier, their discount code will not update further, but they can still use it for the remaining active period.

Idea
If you want your wine club and loyalty tiers play nicely together, consider NOT offering additional perks via the wine club, but via the loyalty tier instead. This means that all club orders will count toward the loyalty tier spend and any non-club discounts are managed by the loyalty program rather than the club.


    • Related Articles

    • Loyalty Tier Types

      Loyalty tiers are an excellent tool to encourage regular spending and foster loyalty. By offering exclusive benefits, you can motivate customers to engage more frequently and increase their lifetime value. Loyalty tiers can be configured to integrate ...
    • Loyalty Tier Requirements

      Setting up tier requirements allows you to define clear pathways for customers to qualify for your loyalty tiers. Below is a breakdown of the key configuration options and how they work together. VIDEO GUIDE: Loyalty tier configuration Mailing List ...
    • Understanding Perks

      Winehub provides an extensive suite of perks that go beyond standard discounts and free shipping. Whether you're looking to drive additional purchases from wine club members between shipments or incentivise customers to move up your loyalty tiers, ...
    • Club Perks

      Wine clubs are about more than just wine; they often come with exclusive perks to entice members and add value. Winehub provides robust tools for customising club-specific perks, allowing you to assign them to all delivery frequencies or tailor them ...
    • Updating Club & Membership Tier Icons

      Winehub uses default icons when setting up Wine Clubs and Loyalty Tiers. We highly recommend updating these during setup to align with your brand identity. These icons appear in both the Signup App and Customer Portal. Wine Club Icons Wine Club Icon ...