Wine Clubs
Sales Channels & Locations
By default, most Winehub club orders are processed via the Online Store sales channel in Shopify. In your Shopify settings, you can determine the default fulfillment location for orders processed via the Online Store or any other sales channel. In ...
Gift Club Memberships
Winehub allows you to create wine clubs that are specifically designed to be sold as gift memberships. These clubs can be configured with a fixed number of deliveries, after which the membership will automatically end - making them ideal for gifting ...
Swapping a Member's Wine Club
Winehub’s Club Switching feature allows an active Wine Club subscription to be transferred to a different club without cancelling and recreating the subscription. This helps maintain the member’s history and ensures a smoother transition between club ...
Winback Flow
Keeping wine club members actively engaged is crucial for building lifetime value, reducing churn, and maximising recurring revenue. Yet even your best customers may occasionally skip a shipment. That’s where Winback Flow comes in. Winback Flow is ...
Bulk Shipping Rate Swap
The Bulk Shipping Rate Swap tool allows you to quickly update shipping rates and carrier codes across multiple wine club subscriptions without editing each customer manually. This tool is ideal for: Updating shipping rates in bulk Changing shipping ...
Bulk Shipment Swap
The Bulk Shipment Swap tool you to reset all customer selections in a variable club to a selection that is defined by you. This is useful for: Updating customer shipments to a new default selection Introducing a new standard offering Forced shipment ...
Manually Activating Subscription Contracts
During the migration process, it’s possible that a small number of member contracts may fail to activate automatically. If this occurs, you will be notified via email with a list of the affected contracts. In Winehub, unactivated contracts will ...
Creating a New Club Membership
There are three primary methods to create a new club membership in Winehub. Each method suits different sales environments and customer preferences. 1. Website Sign Up This method mirrors the customer experience and can be used in-store via a quick ...
Process a Club Order Early
You can trigger an early billing of a customer’s next Wine Club order at any time. This is useful for accommodating urgent requests or early shipments for individual members. For Admin Users Search for the Customer in Winehub and select their ...
Delay a Club Shipment
Need to hold off on processing a customer's next club order? Winehub makes it easy to delay a shipment without disrupting your operations. Steps to delay a shipment Navigate to Customers in Winehub. Select the relevant customer and scroll down to ...
Re-order Wines in a Wine Club
You can customise the display order of wines in your Wine Club signup app and Shopify POS using the Index Value Editor. Here's how: VIDEO GUIDE: Re-ordering Wine Club Products Steps to Reorder Wines Navigate to Wine Clubs and select your club Choose ...
Bulk Product Swap
The Bulk Product Swap tool allows you to replace products across all wine clubs and subscriptions. It is useful for: Low stock / supply constraints Vintage rollover / new batch release Product retirement or replacement Accessing the Tool Navigate to ...
Failed Payments
Winehub provides robust automation to help manage failed payment attempts for subscription orders, reducing manual follow-ups and improving club order success rates. VIDEO GUIDE: Billing Behaviour & Failed Payments Failed payments are only followed ...
Edit Club Selections
Winehub allows both administrators and customers to update club selections, frequency & quantity at any time before the shipping cut-off date. Editing club selections ensures that customers receive the wines they want and that your club orders remain ...
Getting Started with Club Management
Below is a summary of the key workflows involved in day-to-day club management. For detailed instructions, please visit the dedicated support articles Creating a New Subscription Creating a new subscription via Shopify POS or your website will always ...
Case Size Discounts
Creating Case Size Discounts Once you set up your case sizes and delivery frequencies for your variable bottle club, you'll have the option to define case size discounts. To add a case size discount, scroll down to the Restrictions per Case Size ...
Advanced Club Setup Guide
Winehub’s Advanced Mode enables highly customised wine clubs, tailored to your operational needs and customer preferences. Follow this guide to configure any of the four advanced club types: Fixed Case, Variable Case, Playlist, and Seasonal. Club ...
Basic Club Setup Guide
Winehub makes launching and managing your wine club easy. Whether you’re starting simple or diving into a highly tailored program, we’ve got you covered with Basic Mode and Advanced Mode. Before you begin, ensure that all products required for your ...
Welcome Packs & Free Sign-ups
Adding a Sign Up Product This feature is only available for Fixed-Case Wine Clubs using 'fixed date' rebilling only When creating a new membership subscription for a 'fixed date' Wine Club, you must transact at the time of sign-up in order to vault a ...
Additional First Order Purchases
The Additional First Order Purchases feature allows new members to add extra products to their initial membership sign-up order. This can be configured to include all products or a curated selection chosen by you. This feature is particularly ...
Shipment Addons
The Addons feature lets you add extra products to a wine club member's next upcoming order without altering their recurring subscription. Both the recurring club order and Addons are processed together in a single transaction. When enabled, Addons ...
Staff Attribution
The Staff Attribution feature allows wineries to track which staff member was responsible for each wine club signup or adhoc order processed through Winehub, providing valuable insights into team performance and sales contributions. Enabling Staff ...
Bulk Edit Club Run Dates
The Bulk Club Run Date Change feature allows you to efficiently reschedule multiple club runs while ensuring that subscription billing and shipment dates are updated accordingly. This feature is most suited for merging customer anniversary club runs ...
Managing Inventory
Every business manages inventory differently - there is no single “right” way to do it in Winehub or Shopify. The best approach depends on your business needs and processes. However, Winehub provides seamless tools that integrate with Shopify’s ...
Replacing Wine Club Products
There are times when you may need to replace a product in your wine club - generally when a new vintage is released or when a product line is discontinued. For temporary stock issues, it is best to manage stock changes at a club run level. The ...
Pausing, Skipping & Cancelling Memberships
Pause or resume a membership An admin can pause a club membership indefinitely. This option is not available to customers, however they can 'resume' a paused membership via the customer portal. Search for the customer in Winehub Open the customer's ...
Updating Subscription Addresses
Like most eCommerce platforms, Shopify supports multiple customer addresses, with one always designated as the "default." While wine club subscriptions are typically sent to the customer's default address, this isn’t always the case. Some customers ...
Cut Off Periods
Understanding the Cut-Off Period in Wine Clubs The Cut-Off Period is a key feature in the management of fixed-date wine clubs, helping you manage orders effectively based on the timing of new sign-ups and existing club schedules. It determines how ...
Payment Methods
Changing Club Payment Methods Customer Portal The customer can update their club payment method by logging into the customer portal on your website and clicking 'Payment Methods'. Shopify Admin In Shopify admin, open the Shopify customer record. In ...
Club Runs
The Club Runs section is where you can view and manage wine club subscription orders. WineHub automatically generates grouped orders for each specified shipping date based on the club and the selected frequency (fixed date or anniversary-based). For ...
Frequency Pricing
Frequency pricing determines the price customers pay for their club membership based on their chosen delivery frequency. For example, a bi-annual delivery frequency might offer a 15% discount, while quarterly deliveries might provide a 20% discount. ...
Admin Club Sign-ups
This method for club signups is only possible if you use the third-party Stripe integration or if the customer's card is already vaulted in Shopify. Creating Club Subscriptions Without an Initial Transaction Default Shopify behaviour means that new ...
Sign-up Product Offers
Upselling with Product Offers Sign Up Product Offers provide an excellent opportunity to upsell new members at the point of club sign-up by offering exclusive deals. This not only adds value for customers but also boosts initial revenue. Here’s how ...
Club Perks
Wine clubs are about more than just wine; they often come with exclusive perks to entice members and add value. Winehub provides robust tools for customising club-specific perks, allowing you to assign them to all delivery frequencies or tailor them ...
Delivery Frequencies
Delivery frequencies define the schedule options you offer to customers when they join your wine club - such as Monthly, Quarterly, or Bi-Annually. You can add as many frequencies as you like, and there's no limit. For each frequency, you then choose ...
Club Types
Winehub offers flexible club subscription options tailored to customer preferences and business needs. Each club can be configured using one of four club types and can operate on either a fixed-date or anniversary-date shipment schedule. Fixed Case - ...